Intelligent Digital Experiences with Liferay DXP: Use AI Directly in Your Platform

Discover how Liferay DXP can enhance your digital experiences with built-in AI - from text generation and semantic search to personalized recommendations. As a Liferay Platinum Partner, we’ll show you practical ways to use it and give you tailored advice.

Why AI Functionality is Business-Critical Today

Imagine a platform that writes content for you, recommends products intelligently, translates your website into multiple languages automatically and even understands what your users really want.

What once sounded like the future is already here - with Liferay DXP.

In today’s digital world, where personalization, speed and efficiency are key to success, companies face new challenges:

• Content needs to be created and published faster
• Editorial and marketing teams need to work more efficiently
• Customers expect relevant, contextual experiences
• IT teams need to deliver scalable solutions without constantly adding new tools

But many platforms are hitting their limits:

• AI features, when available, are often complex and inflexible
• Integrating external AI services takes too much time
• Valuable hours are lost on manual tasks like copy and paste

With Liferay DXP, you get a platform packed with AI features - ready to use, no complex in‑house development required.

• Generate text for websites, articles and product descriptions
• Use semantic search that understands user intent
• Translate content for seamless multilingual experiences
• Recommend products based on user behavior and product data

In this article, you’ll learn how to get the most out of these features and see how Liferay DXP, with the power of AI, can take your digital strategy to the next level.

Liferay DXP: Your Platform for Integrated AI Experiences

Liferay DXP is more than a traditional content management system. It’s a modular, open digital experience platform built to design complex digital experiences seamlessly—across audiences and channels, whether for customers, partners or employees, inside or outside your organization.

Portals built on Liferay DXP serve as a central hub for content, data and metadata. With a fine‑grained, role‑based authorization system, sensitive information stays protected.

The best part? Liferay DXP comes with an AI‑ready architecture—ready to use and easy to expand.

This means

• No in‑house development needed: Liferay lets you connect AI services like OpenAI directly in the user interface
• Flexible through open interfaces: Integrate AI services quickly and easily through configuration
• Intuitive for your teams: Editors and site builders use AI features right in the familiar interface, no extra tools required

Liferay DXP AI Functions at a Glance

These AI features are available right in the Liferay DXP interface, so editors, content teams and site builders can use them easily—no technical expertise required. Liferay follows a “bring your own AI” approach, meaning it doesn’t deliver its own AI but connects seamlessly to services like ChatGPT through APIs.

Content creation & automation

• Text generation: the AI creates text for web pages, articles or landing pages. This is ideal for initial drafts and brainstorming.
  (You can find more information at Liferay: https://learn.liferay.com/w/dxp/content-authoring-and-management/web-content/web-content-articles/generating-text-content-using-ai )
• Product descriptions: The AI creates initial product descriptions - this saves time and allows focus on strategic content.
  (You can find more information at Liferay: https://learn.liferay.com/w/commerce/product-management/creating-and-managing-products/products/generating-product-descriptions-using-ai
• Image generation: The automatic creation of image material for campaigns, landing pages or product pages speeds up content production.
  (You can find more information at Liferay: https://learn.liferay.com/w/dxp/content-authoring-and-management/documents-and-media/generating-images-using-ai
• Auto-tagging: Content and media are automatically tagged, simplifying subsequent search and organization.
  (You can find more information at Liferay: https://learn.liferay.com/w/dxp/content-authoring-and-management/tags-and-categories/auto-tagging

Another function (currently available via the Liferay marketplace (https://marketplace.liferay.com/p/liferay-ai-content-wizard)) is the AI Content Wizard. This brings together powerful features for AI‑assisted content creation:

• Generate a page layout from a simple sketch
• Automatically build category structures
• Create text suggestions for blog articles

Translation & localization

For global businesses, multilingual content is a must. Liferay DXP makes it easy with built‑in automatic website translation. AI helps translate content into multiple languages, and because it’s integrated directly into the user interface, editors can quickly create initial drafts in other languages and refine them with ease. No external tools needed—saving time and streamlining your workflow.

(More information from Liferay: https://learn.liferay.com/w/dxp/content-authoring-and-management/translating-pages-and-content/using-third-parties-for-translation

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Intelligent Search & Organization

Traditional keyword search compares search terms to matching words in indexed text fields—without understanding the meaning or context of the query.

Semantic search takes it a step further by analyzing the meaning and intent behind a search.

Here’s how it works:

• Text understanding through vectors: Search queries are converted into a mathematical representation of their meaning (“vectorization”). The same happens with your content: during indexing, it’s stored as mathematical vectors that capture meaning.
• Comparison by semantic proximity: During the search, these vectors are compared to find contextually relevant matches—even when no exact keywords match. For example, the search links “mobile working” with “compact laptop for on‑the‑go use.”
• Integration with Elasticsearch: Like standard search, Liferay’s semantic search uses Elasticsearch, a proven search framework. Vectors (embeddings) are stored directly in the index, adding a semantic layer on top of the classic search.

This means semantic search understands the intent behind each query, delivering more relevant results—so users find what they need faster.

More information from Liferay: https://learn.liferay.com/w/dxp/using-search/liferay-enterprise-search/search-experiences/semantic-search

Personalization & Commerce Optimization

Liferay DXP also delivers AI features for commerce and customer loyalty—boosting cross‑selling and upselling potential while supporting strategic decisions in sales and purchasing:

• Product recommendations – Automatically generated suggestions based on product data, categories and user behavior(https://learn.liferay.com/w/commerce/pricing/promoting-products/product-recommendations)
• Predictive forecasting allows predictions to be made about stock levels, demand or customer behavior.

Conclusion

Integrating artificial intelligence into digital platforms isn’t a future topic—it’s a competitive advantage today. Liferay DXP already gives you a wide range of powerful, ready‑to‑use AI features, from intelligent text generation and semantic search to automated translations and product recommendations.

As a Liferay Platinum Service Partner with extensive experience in AI‑driven digital experience platforms, we help companies across industries implement future‑ready solutions—strategically, technically and operationally.

Take advantage of our expertise:

• Request a no‑obligation demo – See Liferay DXP’s AI features in action
• Contact us for a personalized consultation – We’ll analyze your needs and identify specific opportunities
• Benefit from our experience – We know how to plan, integrate and scale AI projects successfully

Get started today and shape the next generation of digital experiences with us.